Information World Review: The New Internet Gold Rush is Search Marketing

An excerpt from Stephen Arnold's article: The new internet gold rush is search marketing:

But FindWhat isn't the only kid on the block. New search marketing services are now appearing frequently.

A recent example is Turbo10.com. This service focuses on the 'Deep Web' or those hard-to-find pages that many search engines do not index.

Turbo10's marketing innovation is that in addition to low fees the advertisements go live immediately. Overture, for example, inserts an editorial step into its system.

Turbo10 states on its website that an advertiser's "listings will appear in the Turbo10 Search Results immediately after you register. Open an account for as little as £25. Bids begin at £0.03."

That's about one-third of Overture's lowest cost word and lower in price than many search engine marketing fees. FindWhat offers as low as $0.01.

Turbo10's marketing collateral fires a shot across the bows of the industry leaders. Turbo10 said: "Traditional crawler-based search engines like Yahoo and Google can only index static web pages - the 'Surface Web.'

"But the Surface Web represents only a small percentage of the available information on the internet. A wealth of high quality information lies behind thousands of smaller, topic-specific search engines.

"These search engines are inaccessible to traditional crawler-based engines like Yahoo and Google. This vast ocean of mostly untapped information has been called the 'invisible web', 'dark web' or as we call it: the Deep Net."

Gone are the days of objective search results for free. Here are search results for which an advertiser pays.

Read the full article here.