Cloud Cache is here ...

I gave a presentation in 2009 at the British Museum that outlines how we use Amazon Web Services (AWS) behind the scenes (http://www.vimeo.com/4409682). At the end of my talk I suggested that AWS should consider a Memcache-like service. This week AWS announced its ElastiCache service.

ad:tech London

It was great to catch up with partners old and new at ad:tech London this week. If you are an ad publisher or ad broker and would like to partner with us email: support@t10.com.

T10 Cluster - Goes West

Today we are moving portions of our network to the west coast of America. This means lower latency for our US publishing partners on the west coast and more publishing opportunities for our advertisers.

T10 Live

We're really happy with how the new T10 system has been performing over the last two months.

Our ClickScreen™ technology is doing a great job of filtering out poor quality clicks - which means improved return on investment (ROI) for advertisers.

If you publish sponsored links and have not yet been in contact then consider partnering with us.

T10 Logo

Here is the new logo for t¹⁰:

New Trails in Search - Trexy and Turbo10

New Trails in Search - Trexy and Turbo10 By Kalena Jordan

I'm often sent media releases about new search engines or software that all claim to be a first in the industry for something. These "exciting concepts in search" rarely turn out to be anything but Google wannabes dressed in a more exciting skin.

So my attitude to a Media Release about up and coming search engines Trexy and Turbo 10 was quite sceptical. But I have to admit, these two do have the wow factor AND it appears the technology kudos to create an impact.

Trexy uses the trails created by other (anonymous) searchers on other search engines and stores them for access by new searchers. To use the trails of others or blaze your own trail, you do need to download the Trexy Trailbar, but the concept is pretty interesting. The British Computer Society thought so too - Trexy won a BCS IT Professional award for "technical novelty and inventiveness" this week.

Turbo 10 is probably the more exciting of the two projects. It claims to be the first search engine in the world to uncover information in the "Invisible Web" which is estimated to be 500 times greater than the information currently indexed by crawler-based engines such as Google and Yahoo. Utilising connections to over 800 search engines, Turbo10 enables users to directly search these databases in real-time and search up to 10 Deep Net engines simultaneously. I've given Turbo 10 a whirl and the results are impressive!

Not bad for a couple of Aussie siblings living in London. Congratulations to brother and sister team Megan and Nigel. I hope I send more eyeballs your way.

Turbo10 Cluster Turns 50!

Turbo10.com, has experienced a large increase in load recently. The Turbo10 search network is now receiving more than 1 billion searches per month. To service this load we have had to increase the size of the cluster to 50 nodes.

We've learnt lots of hard lessons about web scalability in the past and maybe one day Trexy will need 50 nodes too.